The Paper Problem

Client: Consumer Insights Lab

An animation design aiming to raise awareness of incorrect paper recycling methods, showing different characters' disposal approach to exaggerate the consequences of "Wish-Cycling". Hoping the "Wallies'" hilarious actions would make people reflect on their own paper packaging disposal and learn more about it.

Typography Design

Typeface designed and inspired by paper, incorporating the crease marks and shadows to develop the paper-feeling.

"WALLIES" typeface design involves the characteristics of recyclable paper packages to enhance the things that could be recycled and giving the character more personality.

Website Design